I turn words and images into vibrant narratives.
I’m Samira, and I love a good story.
I love to hear them, and I love to tell them even more.
And I’m here to help you craft yours.
Maybe you need a hand with finding the right words. Or maybe you’ve got the words but they don’t sound quite right. Or maybe you have a vision for your next editorial campaign but need someone to oversee it from pitch to execution.
I got you.
With more than 20 years of leadership in some of the world’s biggest newsrooms, I know how to organize, draft, edit, and execute high-impact stories that engage audiences and drive change.
Got a story? Let’s talk.
What I do.
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Is that blank page stressing you out? Have no fear. From organizing and brainstorming to outlining and drafting, I can help you craft your story.
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Need a bit of feedback and direction? Let’s get your story to the finish line.
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I’m an experience team leader and serial collaborator who can pull together a team — and the story —seamlessly.
Stories with impact.
From leading production teams at CNN to designing bespoke sites for independent clients, I deliver stories that generate audience engagement and make change. My experience spans from managing eye-catching digital interactives to designing sites that highlight not only brands, but the stories behind them. Here are a few of my favorite favorite projects.
I had the opportunity to build a website for a client who wanted to launch an online lit mag for Middle Eastern and North African writers and artists.
Find more big stories and learn about my process here.
This site was more than an restaurant locator app — it told the story of Atlanta’s diverse food scene. As project manager, I designed the logo and much more.
